Mountain Heart has announced a new marketing partnership with Honest Abe Log Homes in Moss, TN. No sooner had the agreement been struck, the guys found themselves in an Honest Abe model home shooting a number of television commercials for their new sponsors.
The band will also be making free music from their upcoming album available on the Honest Abe web site in the near future.
Brian Smith of Leadership Artists, who serves as Mountain Heart’s manager, tells us that this came about through the band’s appearances on the weekly radio program, Music City Roots, on WSM in Nashville.
“We are thrilled and honored to be asked to partner with Honest Abe Log Homes. As sponsors of the very popular Music City Roots series, Honest Abe Log Homes teamed up with a great performance organization that we are quite fond of, so we know that the folks we are working with are top quality, forward thinking leaders. We couldn’t be happier and look forward to working closely to move the needle forward for all involved!”
In fact, Brian said that the connection was initiated by John Walker of Triad Media, who is a co-producer of the radio show and a marketing consultant with Honest Abe. For his part, company marketing director Josh Beasley is delighted with the pairing.
“Log homes, front porches and good acoustic music are just meant to be. We’re providing the front porch, and Mountain Heart is sharing with us their great acoustic and vocal melodies. Within that scenario, we both win. Mountain Heart fans are introduced to the idea of living in an Honest Abe Log Home, while log home enthusiasts become fans of remarkable talent they may not get to hear on their usual drive home.”
The commercials filmed last week will all feature Mountain Heart performing the Honest Abe Log Home jingle, and will begin airing in the Nashville TV market in September. They will also be available for viewing soon at the Honest Abe web site.