We came across an article in the Herald Citizen (Cookeville, TN) about a new marketing effort by the city of Sparta, TN.
In this official re-branding of the city’s image and tourism identity, they will henceforth promote themselves as Bluegrass, USA.
Home to several early bluegrass pioneers, Sparta is regarded as a cradle for the musical genre, a theme that resonates throughout the Web site, starting with the banjo picker who greets viewers on the home page.
Visitors to www.spartatn.com can travel the virtual streets of Bluegrass, USA and find everything from historical tidbits and a Sparta trivia quiz to key information such as phone numbers for city officials and economic development information.
A planned second phase for the site will include a “Wall of Legends,” which will highlight the accomplishments of some of Sparta’s more notable heroes, including Lester Flatt, Benny Martin, Blake Williams, John White, Black Fox, Earl Webb, Sam Agee, Dale Farley, Stan Mitchell, Ken Jolly, David Culley and others.
Sparta has been the home of the Lester Flatt Memorial Bluegrass Day for the past ten years in honor of their native son. It will be interesting to see what sort of steps they might take to solidify their claim of Bluegrass, USA.
Read the full Herald Citizen article online.