Mountain Heart is taking a step up towards the big time.
Their rowdy, hybrid show, which mixes elements of bluegrass, blues and rock music, will be represented by New Frontier Touring. They will continue to be managed by Brian Smith of Leadership Artists.
New Frontier is a large, national agency based in Nashville, under the primary direction of founder Paul Lohr. Along with a team of agents, he specializes in acts that don’t fit into the neat categories prescribed by the pop music world.
Lohr got his start in radio, but began working as an artist rep as a young man. In the mid-1980s he began working with Buddy Lee Attractions, where he represented top acts like the Dixie Chicks, Garth Brooks and Emmylou Harris. He also got his first taste of the bluegrass crossover market working with New Grass Revival.
But Lohr’s biggest claim to fame was helping to bring the Avett Brothers and their banjo-fueled rock sound to national prominence.
Mountain Heart fiddler Jim VanCleve said all the guys are pumped about the new opportunities that will come their way with New Frontier.
“We are delighted to announce that Paul Lohr and Aaron Summer, of New Frontier Touring will now be representing Mountain Heart for bookings. These are the same men who represent the Avett Brothers and quite a few other very successful acts, so understandably, we are extremely excited about this news!”
They have their own page on the agency web site where more details can be found.
New Frontier also represents bluegrass artists The Gibson Brothers and The Roys, along with grassy offshoots like Larkin Poe, John McEuen, The Greencards and Hillman & Pedersen.