Randall Deaton and Lonesome Day Records have announced the launch of a new label imprint to be known as Dry Lightning Records. Its purpose is specifically to offer their non-bluegrass projects a separate brand identity in the market.
At the same time, Deaton has announced an agreement with The Holland Group to serve as the marketing arm of both labels. The company is a small shop run by Billy Holland, working very closely with Sony RED, who takes care of distribution for Lonesome Day.
“They will handle all retail marketing with our distributor, as well as work directly with artists to strategize about all aspects of the artists’ careers. They also have people who work specifically with publishing, so we will have added opportunity in song placement and song pitching.
I am very excited about the launch of Dry Lightning Records and the future of Lonesome Day Records. The new label is going to afford us targeted marketing opportunities that we have never had before. I am also looking forward to working with Billy Holland and his company as they help Dry Lightning and Lonesome Day increase the level of services that each label can offer their respective artists.”
Deaton anticipates no changes at Lonesome Day, with their bluegrass roster remaining intact, and Dry Lightning promoting and marketing music from more Americana-related artists and acts.
For 2015, new releases are expected from Jeff Clair and Shotgun Holler on Lonesome Day, and a Bob Seger tribute, Silver Bullet Bluegrass, on Dry Lightning. Also in the works is a Jackson Brown tribute album from Tim Shelton.