Clear Channel’s NEW idea

Clear Channel Radio’s Online Music & Radio unit today announced NEW! “? on-demand, online programming showcasing the music of new and developing artists to a national audience. Programming will air exclusively on Clear Channel Radio station Web sites and will be promoted online and on-air.

The program will feature hundreds of songs, available on-demand, from a range of genres including CHR/Top 40, rock, AC/soft rock, country and urban. Each quarter, 16 Featured Artists will have an artist-produced “home video”, five streaming tracks and a link to the artist Web site. Fifty artists will also have five streaming tracks, a photo, a bio and a link to the site to provide more information. Additional signed artists will have a single streaming track, photo, bio and a Web-site link.

There are about 100 artists featured on the NEW! site right now. Under the heading of Country you’ll find two bluegrass acts. Rhonda Vincent is a featured artist with a video and 5 audio tracks. The Grascalls are also included with a bio, one song, a photo, and link to their website.

This new service could be a great opportunity for bluegrass acts to reach new audiences, but the artists and their labels will have to be on top of this to keep bluegrass included.