I guess it only makes sense. Sleepy Man Banjo Boys made their bones as video stars, starting with young Johnny Mizzone picking the banjo in his bedroom when he was 8 years old. That video has reached almost 3 million viewers on YouTube, and skyrocketed him and his two older brothers, Tommy and Robbie, to a number of network television appearances and a pair of successful CDs.
Now they’ve been chosen by retailing giant Guitar Center to appear in a short commercial running on TV this weekend.
A representative of Guitar Center’s ad agency who was familiar with the Mizzone boys contacted them and asked if they would put together a 15 second spot for use in last-minute Christmas ads. They were delighted to comply, and included a few seconds of their original tune, Time Lapse, from their latest album, The Farthest Horizon.
If you are watching major cable, sports and network television this next few days, you may well catch their ad.
Well done boys!