Wine-Compass, MyJoog, and Digital media Generation announced this month the launch of MyJoogTV. This is a video series released on MyJoogTV.com pairing musicians with winemakers, brewers, and distillers.
The purpose of the show is to present a window in the inspiration behind, and the similarities between, both professional musicians and makers of wines, beers, and spirits. 7 Episodes have been released so far, the first of which featured the bluegrass group Cadillac Sky paired with winemaker Jordan Harris of Tarara Vineyard & Winery. The discussion is a round table between the band, the winemaker, Echo Propp from WAMU Bluegrass Country, alone with the show’s host. The group discusses wine and music, with each party answering questions about how they deal with critics, where they find inspiration, how they develop their own unique identity, and more. The episode concludes with live footage of a performance by the band at the winery.
Here’s Episode 1 with Cadillac Sky.