Happy Birthday to us!

Go BT… it’s your birthday!

Today marks the one year anniversary of Bluegrass Today, and we wanted to take a moment to thank everyone who has supported the site this past year. That includes our loyal readers, the advertisers who reach them here with banner ads, and all the artists, publicists, labels, event promoters, photographers, columnists and correspondents who do what they do.

Bluegrass Today went live on September 23, 2011, just ahead of IBMA’s World of Bluegrass last year, where we officially introduced ourselves to the bluegrass community.

Since that time, we have delivered 2.5 million page views to 550,000 unique visitors; 14.4 million ad impressions over 1.2 million visits. Though the site picks up traffic worldwide from more than 150 countries, the largest concentrations have unsurprisingly been in North America, UK, Europe, and Japan.

On social media sites, we have more than 15,000 followers, with a total reach 4.8 million (friends of friends, etc., of people who follow us). We have a Social SQI Index of 9.3 out of 10. SQI is a somewhat tricky metric that matches any individual site against a network of more than 1.4 million sites. It determines how well our content matches up with the interests of our audience.

If I sound proud, it’s because I am!

We are also exceptionally pleased to be involved in the first ever live broadcast of the IBMA Awards show this coming Thursday (9/27). Be sure to be here Thursday night at 7:45 p.m. (EDT) for our red carpet pre-show, followed at 8:30 by the live presentation of the awards ceremony.

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About the Author

John Lawless

John had served as primary author and editor for The Bluegrass Blog from its launch in 2006 until being folded into Bluegrass Today in September of 2011. He continues in that capacity here, managing a strong team of columnists and correspondents.