The GrooveGrass Boyz have tapped media marketing wizard, Wichita Rutherford, to direct the video for their new single “Crank That (Farmer Boy)”. When I asked Wichita about it here’s what he had to say:

The folks at GrooveGrass Recordings asked me to direct a video for the new single by The GrooveGrass Boyz about a song called ‘Crank That (Farmer Boy)’. It’s a ‘GrooveGrass’ or “Country” version of the gigantic hit ‘Crank That (Soulja Boy)’. We thought it would be fun to have a contest where people would send in videos of themselves doing the Soulja Boy dance and then I’d put the best ones in our video. They’ve got until February 15th to do a quick 30 second video and get it uploaded to me. The details are over at 5MinutesWithWichita.com. We’ve already done the initial shooting and here are some photos from it. The single will be on iTunes in about 2 weeks.

Scott Rouse produced the single with a variety of Bluegrass musicians as well as “infamous” Bluegrass musicians. The original GrooveGrass Boyz are Doc Watson, Bootsy Collins, Mac Wiseman and The Del McCoury Band. I guess we’ll have to wait and see who’s on this track.