Our friends at Bandzoogle have created a free, downloadable, 30 page ebook designed to help independent bands spruce up their web sites and make them more effective.
It’s titled 12 Ways To Instantly Improve Your Band Website, and includes very simple tips like adding a favicon and turning off autostart music, plus more detailed upgrades like creating a digital press kit and writing your own blog. Pros and cons for each are discussed, along with how-to instructions.
Of course, Bandzoogle hopes that you will ultimately choose to utilize the tools they have created and host your site with them, but the suggestions explored in the ebook will be helpful without regard to where your site lives online.
Perhaps the most valuable suggestion they make is encouraging artists to decide what the primary “call to action” should be for their site. Are your trying to sell/promote a new release? Add names to your mailing list? Get promoters to listen to your music? This may change from time to time over the course of a career – or even a season – but setting one overarching goal for your web presence helps not only focus your mind, but also the attention of your visitors.
You can download the free booklet in PDF form from the Bandzoogle web site.