Nashville-based Vietti Foods Company is using the hot sounds of bluegrass and country artists to supplement the marketing of their spicy canned Vietti Chili brand. Cherryholmes, The Grascals and The Isaacs are involved in this promotion, along with Pat Flynn, Riders In The Sky and John Corbett.
Each featured artist will have their photo printed on cans of Vietti Chili, and will offer free downloads of their music from the Vietti Vinyl web site. Visitors to the site sign up for the free downloads by providing an email address and some basic contact information.
They also have MP3 audio samples for each featured artist available on the site, along with links to the bands’ web sites, tour schedules and bio.
Vietti has indicated that they like the “homegrown” tie in between bluegrass music and their all natural chili, and hope that the fierce loyalty of bluegrass music fans will convince them to try the chili after sampling some of the online audio.
Vietti started out making spaghetti sauce, based on a family recipe from their native Italy, which forms the basis for their chili as well. They have been a Nashville fixture since 1898, whose products are distributed in Alabama, Georgia, Kentucky, Mississippi and Tennessee.