Shock Ink to work with Lonesome Day

Lonesome Day RecordsIn November of 2013 we reported on changes at Lonesome Day Records. Label President Randall Deaton has taken on a new partner, Jeff Carter, CEO of Viamedia. In addition to many years of expertise in media marketing, Jeff’s investment will allow Randall more options when it comes to publicity.

To wit, Lonesome Day has announced an agreement with Shock Ink, an Los Angeles-based publicity firm, to handle label publicity on an ongoing, long term basis. Deaton says that one prior experience with the company convinced him that it would be a good fit.

“I worked with Elaine Shock a few years ago when we did a record with Fred Eaglesmith and knew that if we ever got the opportunity to work with her again we would love to do so.”

He also mentioned four new projects scheduled for 2014: his multi-artist bluegrass tribute to Bob Seger, new albums from Richard Bennett and Tim Shelton, and in a deviation from the norm, a new release from  Guns & Glory, a Boston band that mixes country and rock themes.

And it’s not just business success that motivates Randall. Like most people in a niche music market, it’s his love of the music that pushes him forward.

“The power of music is astonishing. The subject matter of songs has not really changed over hundreds of years yet there is ‘new’ music created everyday and people still want it. I think we have done some records that will still be played years down the road. The music industry may change but it isn’t going anywhere. People will always want good music but they just may buy it in a different way.”

You can find more details on Lonesome Day, and their artists and releases, on their web site.

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About the Author

John Lawless

John had served as primary author and editor for The Bluegrass Blog from its launch in 2006 until being folded into Bluegrass Today in September of 2011. He continues in that capacity here, managing a strong team of columnists and correspondents.