Mountain Heart is Music City Boot scootin’

Fresh off an appearance on Nashville’s Music City Roots, bluegrass bad boys Mountain Heart have announced an endorsement deal with French’s Music City Boots.

This new partnership will find Mountain Heart’s music promoted and offered for sale at point-of-purchase displays in all of the French’s locations, and in various French’s media and marketing campaigns. The band will be doing personal appearances at a number of stores later this summer, tied in with the release of their upcoming CD.

Oh…Β  and they get a steady supply of trendy new boots and clothes as well!

It all came about because French’s owner Rodney French is a big fan.

β€œWe are so proud to be a part of the Mountain Heart family. I love their music and energy and I am excited to get to know all the members. We will work hard to promote Mountain Heart. I have told everyone they are my favorite band.”

French’s is an institution in middle Tennessee, starting with a small shoe store in Crossville more than 100 years ago. Through several generations of family ownership, the company has grown to 8 locations, including a large store in downtown Nashville where any number of entertainers shop for stage and leisure wear.

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About the Author

John Lawless

John had served as primary author and editor for The Bluegrass Blog from its launch in 2006 until being folded into Bluegrass Today in September of 2011. He continues in that capacity here, managing a strong team of columnists and correspondents.