This new partnership will find Mountain Heart’s music promoted and offered for sale at point-of-purchase displays in all of the French’s locations, and in various French’s media and marketing campaigns. The band will be doing personal appearances at a number of stores later this summer, tied in with the release of their upcoming CD.
Oh… and they get a steady supply of trendy new boots and clothes as well!
It all came about because French’s owner Rodney French is a big fan.
“We are so proud to be a part of the Mountain Heart family. I love their music and energy and I am excited to get to know all the members. We will work hard to promote Mountain Heart. I have told everyone they are my favorite band.”
French’s is an institution in middle Tennessee, starting with a small shoe store in Crossville more than 100 years ago. Through several generations of family ownership, the company has grown to 8 locations, including a large store in downtown Nashville where any number of entertainers shop for stage and leisure wear.