Kentucky Travel honors Bill Monroe campaign

Bill Monroe was the center of attention last night at the annual Kentucky Travel Industry Association’s Traverse Awards in Lexington, Kentucky.

These awards honor talent, creativity and effectiveness in marketing, chosen from among more than 3,000 entries received from across the bluegrass state this year.

The competition pitted the finest minds and graphic artists in the marketing industry against one another, from highly polished television productions to slick glossy travel publications. When the smoke cleared, however, it was a simple image of the Father of Bluegrass, Bill Monroe, that took home Best In Show.

Owensboro-Daviess County Convention & Visitors Bureau executive director Karen Miller took top honors for her work announcing the 100 year Bill Monroe centennial on the CBS electronic billboard in New York’s Times Square. The 15 second ad appeared several times each day from November 15 to January 1st last year and was strategically placed along the 2010 Macy’s Thanksgiving Day Parade route.

Miller’s campaign was chosen by a panel of industry experts comprised of marketing, public relations and tourism professionals from outside Kentucky. Best of Show rewards the most unforgettable and impressive entry.

Miller heads the 13 county region in Western Kentucky known as the Bluegrass, Blues and Barbecue Region.

Congratulations Karen – and Bill!