Joe Mullins had found a unique way to help promote Sacred Memories, his latest album with The Radio Ramblers for Rebel Records.
Starting on Mothers Day, he launched a campaign called Shared The Link, Share The Love where he agreed to make a cash donation to World Vision for every view of their video of Will The Circle Be Unbroken, recorded with The Isaacs in the studio. It was a different arrangement of the song than most of us expect to hear, which Mullins said was closer to the way it was commonly performed before it became a country classic following The Carter Family recordings.
When Joe took a tally of YouTube views over the Father’s Day weekend he found it just over 9,000 views so it rounded it up to 10K and made a donation of $.10 for each view, resulting in a $1000 gift to World Vision which is already at work helping children and their families in need across the globe.
Well done Joe!
On June 19, The Ramblers performed in Centerville, OH with Alternative Strings, an extra-curricular string orchestra with Centerville school system, Mullins announced the donation before the band performed their #1 hit, All Dressed Up.
Daniel Mullins captured the set in a live Facebook event which you can watch below.