If you’re in the business of bluegrass in any capacity, you’ve probably given some attention to using the multitude of online networks and tools to increase your business. The list continues to grow, myspace, facebook, twitter, etc. So the question arises, which and how many of these online tools should I use?
Using these tools takes time. Time to learn the tool, and time to use it effectively. How do you manage your time? How do you decide which networks to use and which to ignore?
The PBS MediaShift blog has a few tips. Actually, they have five.
- Add functionality that will connect to your fans.
- Technology is not a “one size fits all” solution.
- Do not underestimate time commitments.
- Create a plan for implementation and awareness.
- Use all available web properties.
Each of these five tips is briefly explained in this introductory post by their new music correspondent, Jason Feinberg. Presumably his continued blogging will address these issues, and more, in the future.
In his brief explanation of item one, Feinberg says this.
If the product being implemented does not encourage repeat use and add something to a fan’s experience, it is effectively useless. A great technology used once is barely better than nothing at all.
This sounds very similar to a piece of advice Tim Stafford shares with bluegrass guitar players. Concerning the use of different licks and techniques Stafford says,
Just because you can, doesn’t mean you should.
Play to the song.
Apply Stafford’s advice to your online efforts. Just because you can use all these different tools, doesn’t mean you should. Use the ones that will actually enhance the experience you are selling your fans. And remember, that’s what you’re selling, an experience, hopefully a pleasant one that entertains.