On November 15, DIRECTV, the leading providers of digital satellite entertainment programming with 14.6 million DIRECTV customers nationwide, launches XM Satellite Radio, America’s #1 satellite radio service with 5 million subscribers, on channels 801 through 879. This new partnership nearly doubles DIRECTV’s current audio programming lineup at no additional cost to subscribers. XM Satellite Radio will replace the current programming from Music Choice.
With more than five million subscribers today, XM continues to expand its position as the leader in the satellite radio industry. We are on track to have more than six million subscribers by the end of this year. Consumers are choosing XM because we offer the most choices, including the most commercial-free music and live sporting events, and the most advanced technology. With the winning combination of outstanding new channels and breakthrough products in advance of the holiday season, XM is poised for record growth during the fourth quarter.
said Hugh Panero, XM Satellite Radio President and CEO.
I’m not sure this will result in any increase in bluegrass programming on DIRECTV so it may be a break even situation for bluegrass fans.
