All this talk about the potential value of Bluegrass Today may sound intriguing, but what does it matter without a steady stream of visitors and readers?
We have a plan in place to advertise and promote this new site at launch which we feel certain will generate a great deal of initial interest. It will be announced to our sizable database of bluegrass print and radio sources, and to our email list of better than 15,000 bluegrass consumers, artists and players. It will be continually promoted via the popular AcuTab web site and to AcuTab’s customers, both new and established.
We will also do a great deal of online promotion, including posting of announcements on bulletin boards and chat fora, as well as paid advertising on popular search engines. The two primary blog authors (Brance Gillihan and John Lawless) will make themselves available for interviews with members of the bluegrass print and broadcast press and an as yet undecided amount of print media advertising is anticipated as well.
We plan to officially launch the site at some point in September of 2005, but will make our major initial promotional push timed in conjunction with the IBMA World Of Bluegrass and Fan Fest events in Nashville the last week of October. The blog authors along with a number of contributors will be on-site to provide regular updates about the goings on during IBMA week, including photos and possibly audio and video clips as well. Knowing that large numbers of people are interested in what occurs during the IBMA convention – far more than can actually attend – we anticipate being able to generate a great many regular viewers that week who will value the “instant reporting” that we can do on site.