We’ve posted before (here and here) about the multi-artist collaborative release from 2005, Moody Bluegrass – A Nashville Tribute To The Moody Blues, which was nominated for an IBMA Award as Recorded Event of the Year. The CD features such popular bluegrass artists as John Cowan, Tim O’Brien, Sam Bush, Alison Krauss, Stuart Duncan and Alison Brown, along with many others, doing grassified versions of Moody Blues hits.
It has proven to be popular with both bluegrass lovers and fans of The Moody Blues as well. In fact, Justin Hayward, John Lodge and Graeme Edge – all original members of The Moody Blues – were so taken by the bluegrass covers that they joined with the folks who performed on the CD for a live concert at The Ryman Auditorium just prior to last year’s IBMA week. We have a few photos from that show available here.
Starting next week, the CD will be marketed in an As Seen On TV ad campaign, with both one and two minute ads running in selected markets. The ads will be seen in Raleigh, NC (News 14), and in both Louisville, KY and the Asheville, NC market on several cable channels. Look for them starting Monday, May 1.
You can view the ads now on the Moody Bluegrass web site, and all orders generated from the TV ads (or the web site) will include a free packet of organically-grown Moody BrewGrass coffee, inspired by the CD.
Audio samples are available online.