Crowdsourcing appeal from Travers Chandler

We’ve posted before about appeals from artists to generate start-up capital, recording, or travel costs directly from their fans. It’s so popular across all genres of creative activity that it has its own buzzword: crowdsourcing.

Not only that, a number of web sites have popped up to facilitate just this sort of communication between artists and potential supporters. Brance and I have both highlighted the success that The Banjo Project has achieved using, and we now see that Travers Chandler & Avery County are using to ask fans to help them purchase a new vehicle.

Typically, a crowdsourcing appeal will offer fans a premium in exchange for a donation, such as autographed CDs or merchandise, free admission to shows or  even special access to the artists in some fashion. Chandler has a number of options for donors, including free merch and a big party for their “investors” once their $6,000 goal is met.

I am always heartened to see bluegrass artists taking advantage of new online marketing and promotional trends. Here we have a meag-hardcore traditional band using cutting edge cyber-publicity.

You go TC&AC!

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About the Author

John Lawless

John had served as primary author and editor for The Bluegrass Blog from its launch in 2006 until being folded into Bluegrass Today in September of 2011. He continues in that capacity here, managing a strong team of columnists and correspondents.