Bluegrass music has often been described as a “team sport,” referring to the need for the many musicians to work collectively in pursuit of a common goal. Bands whose members support each other’s artistry rather than seeking to highlight their own tend to thrive musically, just as sports teams who function as a unit will generally excel in competition.
That comparison will be on display this weekend during the Southeastern Conference NCAA basketball tournament, which will be widely broadcast (radio and TV) from Nashville March 9-12. Ricky Skaggs will be featured in a promotional television spot which will air throughout the tourney, produced for the SEC, where just that comparison is made. The spot, shot on the stage of the historic Ryman Auditorium, runs four and a half minutes and will air repeatedly during the televised tournament coverage.
The Nashville theme of the SEC Tournament will be further reinforced on TV with the use of instrumental clips from Skaggs’ Grammy winning Brand New Strings CD as commercial bumps throughout the broadcasts, which be aired throughout Alabama, Florida, Georgia, Louisiana, Mississippi, Tennessee and beyond.