Rare Bird Alert goes prime time

How many Bluegrass Today readers watch the popular FOX television program, Bones?

If you tune in for the next airing on Monday (4/30), you’ll hear the title track from Steve Martin & The Steep Canyon Rangers’ current album, Rare Bird Alert.

Bones is a forensic crime drama, and the song will be used as the music background during a scene where the protagonists are examine evidence in rural West Virginia.

Ken Irwin at Rounder told us that placements such as this are becoming an important part of the publicity record labels seek for their artists.

“We have one person at Rounder who devotes much of her time to placements, and I believe there are four people at Concord doing similar work.”

In fact, MTV – which started life as an acronym for Music Television, playing music videos almost 24/7 – now features music almost exclusively as an audio bed for their youth-oriented reality programming. Getting a track placed on one of these shows is a real plum for an artist.

Let’s hope that FOX viewers who are intrigued by the banjo music will stick around for the credits to se who was playing, instead of hitting the clicker the moment the show is over.

Bones airs on Mondays at 8:00 p.m. (eastern) on the FOX network.

Share this:

About the Author

John Lawless

John had served as primary author and editor for The Bluegrass Blog from its launch in 2006 until being folded into Bluegrass Today in September of 2011. He continues in that capacity here, managing a strong team of columnists and correspondents.