If you’ve been in business for more than 3 years, you have undoubtedly noticed the traditional ways of marketing are no longer producing the results they used to. With the proliferation of computers, smart phones, tablets and other mobile devices, consumers are changing the way they acquire information at a pace unparalelled in human history. This seismic shift from traditional to electronic media is affecting virtually every business, including yours.
Renowned marketing expert Barry Silverstein gives some no-nonsense advice to the bluegrass professional about the changing landscape, what it means for your business, and how best to focus your marketing resources for maximum effect.
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Exclusively from Bluegrass Today.