Media Kit

Thank you for your interest in advertising in Bluegrass Today. Below is a banner rate calculator. Use it to determine the number of impression/cost for the various banner size options we provide.

Download Your FREE PDF by clicking one of the links below:

2017 Media Kit in PDF

2017 Business Professional & Event Packages in PDF

2017 Artist & Label Packages in PDF

2017 Advertising Terms & Agreement



Q: How much does it cost to advertise in Bluegrass Today?
A: That’s up to you! We sell by the number of impressions and you can buy as many as you like, depending on inventory availability. Our banner rate calculator (above) will help you plan your campaign according to your budget and visibility requirements.

Q: How many impressions should I buy in order to run an effective banner campaign?
A: A general rule of thumb for a monthly campaign is:
25,000 light exposure
50,000 medium exposure
100,000 Heavy exposure

Q: How many visitors do you have?
A: That number is climbing weekly, but at present, we have roughly 80,000 unique visitors each month generating approximately 230,000 page views.

Q: Can you design my banners?
A: Yes. We have an art department and will help you build your campaign. We offer an entry level banner package for $49.95 that provides 3 banners and one full set of revisions. After that, rates are $75.00 per hour.

Q: Can I use my own banners?
A: Absolutely. You will find a complete set of sizes and specifications in our media kit.

Q: Do you accept flash and animated gif ads?
A: Yes, pending prior approval. We will not accept animated ads that have strobing effects or flash annoyingly. All animation must cease within 30 seconds.

Q: How do I know my ads are being seen?
A: You will receive weekly stats reports detailing impressions and CTR’s (click thru rate).

Q: How does your click-thru rate compare with the national average?
A: At .33%, Bluegrass Today’s CTR is nearly 3-1/2 times higher than the national average.

Q: How are my banners delivered and what options are available?
A: Our banner server uses highly complex algorithms to deliver your campaign over the period of time you specify. Banner delivery can be customized to your needs. Call our advertising department to learn more about the various options we provide.

Q: How can I be assured that I won’t be billed for more impressions than I budgeted for?
A: Once you tell us what your budget is, we set our banner server to only serve the ads you have purchased. If there is an overage, you will not be billed for it.

Q: Can I target delivery of my banner ads to a particular area?
A: Absolutely. We offer full geo-targeting delivery of banner ads to City, State, DMA and country.