News from ArtistWorks – new ownership and Sierra Hull mandolin course

Lots of news this week from ArtistWorks, the online learning academy with a special focus on bluegrass and acoustic music.

Just as they have announced a new mandolin course taught by Sierra Hull, the company has announced that it has been acquired by a private equity firm’s consortium of online music instruction companies.

According to co-founder Patricia Butler…

“ArtistWorks is now a part of a ground-breaking collective of leading names in online music education owned by TrueFire Studios holding company. The deal was completed with financing and investment from Growth Catalyst Partners. Everyone associated with this new alliance is a musician, which is testament to our focus of providing the most valuable and comprehensive online music instruction destination available.

ArtistWorks will maintain its own brand and unique style of instruction, found only with us. Of course, our online faculty remains the same and continues to be dedicated to fulfilling our long-held mission to teach the world music through Video Exchange® Learning.”

Butler will continue in her position as CEO with ArtistWorks, as will her husband, David, who handles artist support. She says that current subscribers will not notice any change in their online experience.

The faculty Patricia mentions includes some of the biggest names in bluegrass. Banjo instructors include Noam Pikelny and Tony Trischka, Bryan Sutton on guitar, Darol Anger on fiddle, and Missy Raines on bass.

The mandolin faculty has been expanded recently with the addition of Sierra Hull, teaching along with Mike Marshall and Caterina Lichtenberg.

On this new venture, Hull says…

“I’ve always loved teaching and always had a passion for it. So, to have an outlet where I can really share what I’ve learned about the mandolin with other people really excites me.

A good technique and foundation can take you anywhere you want to go. So, in my course, I cover everything from the basics and playing simple chords to learning how to improvise and play tunes the way our heroes do.”

Sierra’s lessons will function like all the ArtistWorks instruction. She will provide a basic core of video lessons, and students signed up can go through them at their leisure. After working on a lesson, each student can submit video of themself playing the material, which will receive a video response from her. All of the student videos and teacher repossess will be available to everyone signed up for the course, so even those uncomfortable submitting a video themselves will be able to watch what is hard for other students, and how the instructor responds.

While Sierra’s lessons have not yet started, those interested in enrolling can sign up now to receive information when instruction begins. Full details can be found online.

Noam Pikelny coming to ArtistWorks in 2020

ArtistWorks, the multi-instrument, multi-genre video learning system for online instruction, has announced that they will be bringing banjo wizard Noam Pikelny onto their faculty in the spring of this year.

From the time he hit the scene as a member of Leftover Salmon in 2002, Noam has mesmerized banjo lovers worldwide with his unique mastery of the instrument, both for playing the traditional bluegrass he grew up admiring, as well as the more envelope-pushing style he has pioneered with Chris Thile and Punch Brothers. Since Earl Scruggs made the banjo into a serious instrument in the late 1940s, very few players have reimagined it to the degree that Noam has, bringing in a new generation of students eager to learn his style.

The industry has recognized him as well. Pikelny was the initial winner of the Steve Martin Prize for Excellence in Banjo and Bluegrass in 2010, and has twice been named the Banjo Player of the Year by the International Bluegrass Music Association. The IBMA also awarded him their Album of the Year in 2017 for his remarkable project, Noam Pikelny Plays Kenny Baker Plays Bill Monroe, on which he performed note-for-note transcriptions for banjo of Kenny’s fiddle breaks from the 1976 original.

When his videos go live on ArtistWorks, they will join the more than 50,000 such available to members on the web site. He will also join Tony Trischka as a banjo teacher at ArtistWorks using the company’s patented video exchange system. Members can not only view and study the lessons created by the faculty, they can also send in response videos of their own playing for critique. Those response videos, and the teachers’ responses to those, are also available in the library for all to view. It’s a bit like a permanently archived master class online.

ArtistWorks was created by David Butler, an early lead programmer for AOL, and his wife, Patricia, when David developed an interest in learning jazz guitar in 2008. Having difficulty finding an instructor, he envisioned a system where top players and teachers all over the world could use the Internet to offer their knowledge to students wherever they might live. Now they offer just that for as little as $23/month.

The brilliance of the system is that the instructors do not need to purchase or learn to use sophisticated video equipment, and can craft their response videos wherever they may be in their busy lives of touring and recording. Both student and teacher communicate when it is convenient for them, and allowing other learners to watch as well helps everyone at the same time.

Here’s a brief video Noam created for those who may be interested in studying with him.

ArtistWorks has created a special web page where interested pickers can sign up to be notified when Noam’s lessons are available. Those who sign up in advance will also get pre-release access to sample lessons.

You can also view pricing options online.

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