The program is designed to prepare students for a professional career in the music business, with courses on harmony and theory, instruction on their instruments, performance ensembles and music labs on top of a core liberal arts curriculum.
ETSU has released a revised recruiting video to explain their BOTCM program to prospective students, with appearances from director Dan Boner, former students Adam Steffey, Barry Bales and Kenny Chesney, plus Rhonda Vincent whose two daughters are enrolled in the program. A number of current students are also interviewed.