Sponsorships are not just for athletes and race cars. Increasingly, we are seeing bluegrass artists agreeing to promotional arrangements with companies who see a benefit from having their name put before the traditional and acoustic music market.
Sometimes the sponsorships involve a band bus where a company’s logo is carried across the country as it heads from one event to the next. In other cases, instrument builders offer endorsements to prominent pickers, or artists include mentions of a company’s product or service in their stage show.
In just such a vein, Janet Davis Acoustic Music has been announced as the Official Supply Sponsor for Joe Mullins & The Radio Ramblers. Having met this spring at a show in Virginia, Janet Davis Acoustic Music and Joe Mullins & The Radio Ramblers struck up a friendship immediately.
Mullins share some thoughts on his newfound partnership…
“We use and endorse many products they ALWAYS stock – including Blue Chip and Golden Gate picks, GHS and D’Addario Strings, plus Weber Mandolins, Deering Banjos and quality beginners instruments as well. We are so thankful for the support of one of the most respected retailers with a great history of serving the bluegrass community. On-line or on the phone, the Janet Davis Acoustic Music team really understands service to Bluegrassers!”
… and Dave Thompson with Janet Davis shares the sentiment.
“We at Janet Davis Acoustic Music are proud to be associated with Joe Mullins and the Radio Ramblers. Their commitment to providing quality entertainment and traditional bluegrass recordings aligns perfectly with our tradition of providing exceptional sound and service to the bluegrass community.”
Janet Davis Acoustic Music is a full-service music store which offers instruments, accessories, instructional materials and more for the bluegrass market. What started as a small, home-based mail order business has grown into one of the largest specialty retailers in the acoustic market.
The company is currently transitioning to new ownership, as founder Janet Davis looks toward retirement, and dedicating her time more to what had called to her initially – her love for teaching music.
Category: Bluegrass band news
About the Author (Author Profile)
Daniel is from southwestern Ohio and has been around bluegrass his entire life. He manages the Classic Country Connection, a music store in southern Ohio which specializes in bluegrass, classic country, and gospel music. He is the host of the Bending The Strings radio program, which plays a variety of bluegrass, newgrass, and Americana music. He also maintains the website for Joe Mullins and the Radio Ramblers.
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